To promote Champions of Cash, a new 3D scratch-off game that allows New Yorkers to play immersive sports in 3D on their phone, the New York Lottery surprised players with a NYC park hoop that "rained" money.
It’s not often we get to play with stacks of cold hard cash, but when opportunity knocks it can rain money… the stunt, filmed to promote the game in a campaign by McCann, shows players being surprised by a basketball hoop that’s far from the normal NYC backboard. Equipped with a series of custom designed mechanisms and electronics the backboard was able to dispense both dollar coins and bills and trigger confetti cannons via wireless remote control.
The integrated campaign launched on March 30 and includes TV, digital, social and retail activations.
The project took advantage of some of the studio’s core technology building blocks, namely Patten Studio’s motor controller, which is designed to drive up to four high-power DC servo motors under computer control.
Over an RS485 network, connected to a wireless transmitter, the PS motor controller is able to choreograph and store sequences of motion on the motor controller itself. This allows for the recall and later execution with a simple command, which for the Cash Court was particularly important as it ensured coins and bills were dispensed reliably even in the event of radio interference.
- McCann New York Agency
- Raucous Content Production Company