For Proenza Schouler’s 10th Anniversary, Barneys New York invited Patten Studio to create a window display based on the design duo’s first major runway collection from 2003
The result: Lava & Flame, an installation recreating the organic forms that were inspired by Proenza Schouler’s experimental pairings of pattern and material for their debut ready-to-wear collection, which was critically acclaimed and bought in its entirety by Barneys New York. Lava & Flame also helped showcase garments from “Proenza Schouler: First Collection”, an exclusive capsule of updated pieces from fall 2003 that Barneys reissued for the label’s anniversary.
Best described as every fashionista’s dream lava lamp, ‘Lava’ comprised four clear glass panels that circulated dyed glycerin and mineral water using hydraulic pumps. The viscosity of the dark-colored, amorphous forms slithering their way down each panel played off the intricacy of Proenza Schouler’s intricately woven fashions displayed alongside.
This was an installation that produced amorphous and frenetic forms evocative of real fire burning in between the mannequins in the store windows. Forming the backdrop of the windows were three custom-engineered LED light panels with parabolic reflectors that created dramatic displays of dancing flames.
Complementing the visual component of this installation was a realistic soundtrack of a raging fire. These sounds were achieved by sound designer Amnon Freidline, who used vibrations from bass speakers to seemingly invisibly, yet forcefully, quake sheets of mylar.
- Dennis Freedman Creative Director, Barneys
- Tommy Dobrzynski Director, Display, Barneys
- Matthew Mazzucca Director of Visual Design, Barneys
- Daniel Pippenger Fabrication, Barneys
- Tom Sibley Photo and Video Documentation