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Author: psadmin

Champions of Cash in AdAge

To promote Champions of Cash, a new 3D scratch-off game that allows New Yorkers to play immersive sports in 3D on their phone, the New York Lottery surprised players at a neighborhood basketball court with a hoop that “rained” … Read more

Screenshot from Champions of Cash brand activation.

Lift in Inc.

“We stand at the dawn of a huge shift in the field of interaction design, one where the dynamism of the digital world is embodied in the physical, where our everyday objects have even richer interactivity than today’s smartphones, … Read more

Close-up of an interactive, kinetic sculpture.

Lift in Creative Applications

Created by Patten Studio and currently on display at SHoP Architects, Lift is a lighting fixture comprised of 24 geometric petals attached to a single spine. … Read more

Close-up of an interactive, kinetic sculpture.

Lift in Vice

Patten Studio’s ‘Lift’ imbues a lighting feature with organic-looking fluid movements. … Read more

Close-up of an interactive, kinetic sculpture.

The Beacons in Vice

A virtual environment generated by spinning, motion-controlled projectors immersed designer Marcus Wainwright’s Rag & Bone SS17 catwalk show in movement and light. … Read more

Beacons on the catwalk at New York Fashion Week.
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