Classic Louboutin shoes come alive in a series of whimsical window displays for Barneys New York.
When Barneys New York began preparing for luxury shoe designer Christian Louboutin’s 20th Anniversary, Creative Director Dennis Freedman reached out to Patten Studio to bring the department store’s iconic window displays to life with kinetic stilettos. Patten Studio created two installations that emphasized Louboutin as a symbol of femine power and desirability, while highlighting the brand’s iconic red saddle.
In the Chase, a pair of men’s shoes pursued a pair of stilettos around a plexiglass surface. Magnets embedded in the soles allowed each pair of shoes to be controlled by a separate electronic circuit. Tension built as the men’s shoes drew nearer to the stilettos, but each time the distance closed, a magnetic field caused the women’s shoes to slide out of range.
In the Carousel, a halo of Louboutin stilettos turn around a sleeping mannequin in a playful take on the image of a cartoon character with stars spinning around her head.
The Louboutin windows generated coverage from numerous outlets ranging from Vogue to the Huffington Post. Barneys New York went on to use video documentation of the windows on their website and social media channels.
Creative Director, Barneys
Director, Display, Barneys
Director of Visual Design, Barneys
Photo and Video Documentation